Evaluation- Safwana

https://www.powtoon.com/show/eNQK0zLwX1j/in-what-ways-does-your-media-product-use/#/
 

Evaluation - Yagmur

FINAL POSTER - Safwana and Yagmur

This is our final copy of our music poster. We used black ink photography to give the poster texture and 'Hazy' look. We created a double exposure effect by overlaying the texture over the image of the protagonist and her friend. Also, we added aspects of nature onto our poster as we have also done with our CD cover and music video to represent the realism of the video and the natural occurrence of death. We have added conventions of real music promotional posters such as the release date. However, our poster is very simplistic as it goes with the theme of our music video.

More practice Magazine Ads for the digipak - Safwana

These are some practice posters I have created, they're very simple and look aesthetically pleasing. The reason for this is because our music video, as well as our digipack are also very simple and minimalistic. It only made sense to have this go across all of our products emphasising the relationship between them.

The black ink photography really adds to the look of the poster, as a texture it looks very pleasing to the eye. I decided to create a double exposure effect to add more meaning, first with the use of manikin dolls, which reference the music video where we show two dolls and then one to signify loss.

Then I decided to take an image of the protagonist and the friend and created a double exposure with that. I used nature to show the realism of the music video, and to show nature is one thing that cannot be changed, death is inevitable, it is the cycle of life. Therefore the posters main image would be a double exposure of the two friends with images of nature.

The next few posters show just progress, and positioning of the logo and album name. The album name changed a lot from the first attempt. I played around with the soft light which makes the text enhance the image in the background, this gave it a really textured feel. 

Then I felt the colours were a little bland, so I enhanced the black and white using the levels on photoshop, and enhancing the black in the ink. However the cover still looked dull, so I experimented with different colours, however this did not go with the style of genre, and music video.

Finally I felt that the protagonist did not stand out enough, as the double exposure effect removes anything below a white background and enhances anything against a black, thus I rubbed off the ink where the face would be with the feathered rubber so it was no too sharp and then I achieved a more visible double exposure effect.

Magazine/Ad production - Safwana and Yagmur

This is our first attempt of doing our poster. We took a picture of the protagonist's friend in the video as it's based around their friendship. We wanted to add a double exposure effect with branches covering her face to show the reality of nature and the cycle of life and that death is inevitable. However the double exposure did not work out as we hoped and we didn't like the final outcome. Therefore we attempted a second draft.

This is our second draft. We achieved the double exposure effect, but didn't like the positioning of the logo at the top of the image. Although the faded effect is aesthetically pleasing and fits our 'Haze' house style, the use of branches made it too crowded. The whole idea of our music video to be simplistic and this poster didn't fit the concept. 

FINAL music video - Safwana and Yagmur

We hope you enjoy it! 

Old drafts of practice CD covers - Yagmur

All images used are taken by us.

 We went around Shoreditch and took a range of pictures which we didn't plan out. We wanted the shoot to be spontaneous, just to see if we would be inspired by anything we saw outside. We thought that taking pictures of the protagonist in the hoodie that she wears in the music video is quite symbolic of her being isolated. We found grafitti on a wall which was a short poem about 'hugs and friendship' which is a significant theme we have in our video. For the back, we took a picture of a plant pot which had a wooden texture. We liked the way it looked so we did an extreme close up and edited it as black and white to make it more grunge-like. We also placed a picture on the front of paintings on a wall to show her interest in art, but we found this to be irrelevant with the rest of the images.

For this cover, we used more images of nature. The front cover shows an image of a path in a park, which looks quite isolated. We made it black and white but played around with the exposure and contrast to make it more grey, faded and 'hazy' looking. We also used a similar image of branches for the inside cover with the quote 'Head in the clouds, but my gravity's centered'. This is a song lyric from one of The Neighbourhood's songs which signifies being a dreamer. We used blurry lights for where the CD is actually placed. However, we found this to be quite boring so we decided to do another draft. We also struggled to find any images which would go with this entire album.

For this cover, we used the same elements from the other covers such as the inner cover with the quote and the front. On the back, we used the back cover from the first draft. On the inside, we used a long image of branches which cover 2 of the pages. We thought that this gave it quite a dark feeling which goes with the theme of our video. However, this also felt slightly too dull as we already had lots of images of branches. For the CD, we put a big 'A' to signify 'alleyways' and it's also the exact font of the a from the Haze logo.

We didn't proceed further with any of these drafts and created a brand new one as shown in a previous blog post with the final product. We did use elements from these drafts but we didn't feel satisfied enough with any of them to use.